silverFox PR and Communications training Link to silverFox training index page




Welcome to the silverFox download zone.

Here you can access, free of charge, our 'Top Tips' series covering some of the basics in the PR toolkit.

This part of the site is for PR students, trainers, teachers and professionals. It provides a variety of materials and resources to help focus the learning process.

The PowerPoint presentations, course notes and tips are based on training programmes and sessions that are all tried and tested in the workplace or the lecture theatre. All materials downloaded are the intellectual copyright of silverFox Training and are not licensed for reproduction unless authorised.

Top Tips series: FREE to download

Here you can access, free of charge, our 'Top Tips' series covering some of the basics in the PR toolkit:

Managing A Press Event
Managing The Photo-Opportunity
Planning For Your Seminar
Plan Your Product Launch Event
Presentations: guidelines & pointers

Sample PR Briefs: FREE to download

These briefs are good because they can be used to underpin all sorts of exercises and role plays.

Jetpak - B2B, B2C, public sector
Flu Awareness Week - B2C

SilverFox course PowerPoints: £10.00 to download (each)

These PowerPoint presentations offer the structure, detail and insights to help you learn the key considerations of each topic.

They are a good structural starting point for training and teaching sessions too. Combined with the notes, they make a powerful training tool.

  • Feature writing - Principles & Practice
  • Getting your story straight - news releases & news management
  • PR for profit - first steps in managing the PR business
  • An introduction to Public Relations
  • Through the pipeline - developing a systematic approach to new business development
  • Writing PR proposals
  • The Media interview: preparing for successful engagement with the media
  • Looking to launch: Planning for success

SilverFox course notes: £10.00 to download (each)

These notes, written in Microsoft Word with some added graphics, supply much of the detail about selected topics.

Where the topic relates directly to the PowerPoint (see above), the two should be used together by students or trainers, to gain maximum benefit from the session.

  • Feature writing - principles & practice
  • Writing Effective news releases - news releases & news management
  • PR for profit - first steps in managing the PR business
  • Introduction to Public Relations
  • Through the pipeline - developing a systematic approach to new business development
  • Looking to launch: planning for success

To enquire about purchasing any of the paid downloads, please contact silverFox training, indicating the PowerPoints/notes you wish to obtain.

Link to About page for silverFox PR and Comms training Link to Courses page for silverFox PR and Comms training Link to Training & PR page for silverFox PR and Comms training Link to Clients page for silverFox PR and Comms training
Link to Downloads page for silverFox PR and Comms training Link to People page for silverFox PR and Comms training Link to Contact page for silverFox PR and Comms training Link to Links page for silverFox PR and Comms training
The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
Copyright © 2004 - 2013 silverFox training