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Vyvyan Kinross, BA (Hons), MPRCA, PRCA Approved Trainer

SilverFox CEO Vyvyan Kinross has spent a total of 25 years in marketing and public relations consultancy. In 1987, he was a founder and principal of Kinross + Render Ltd, which became a top 50 marketing and PR firm. [More...]

Blair Drummond

A journalism graduate and a practicing journalist who ‘crossed the fence’, Blair has worked in mainstream PR for over 20 years, primarily in the corporate and B2B sectors. He has solid experience of consumer, brand, environmental, professional services and technology PR, together with substantial issues and crisis management exposure. [More...]

Simon Cox, Media Trainer & Communications Consultant

A former Reuters reporter and BBC Radio and TV News reporter/presenter, Simon Cox has worked as a specialist media trainer and communications consultant since January, 1996. [More...]

Sue Laybourne

Sue has some 20 years experience in PR and Marketing consultancy. She started her career in one of the UK's largest PR consultancies, where she undertook press and PR for numerous business divisions of Boots PLC, responsible for the launch of some of the Company's leading health and beauty brands. [More...]




Vyvyan Kinross, BA (Hons), MPRCA, PRCA Approved Trainer

SilverFox CEO Vyvyan Kinross has spent a total of 25 years in marketing and public relations consultancy. In 1987, he was a founder and principal of Kinross + Render Ltd, which became a top 50 marketing and PR firm.

Vyvyan has planned and implemented marketing, communications and PR programmes for a wide variety of organisations, both in the UK and internationally. On behalf of Shell UK, he developed a communications campaign over five years to promote the company’s liveWIRE programme; he also planned and rolled-out a UK and European marcoms programme on behalf of UPS Logistics Group, part of the world’s largest transportation company.

In the public sector, Vyvyan was responsible for delivering the marketing and communications campaign supporting the DTI’s Information Society Initiative, set up by Government to spread awareness of information and communication technologies (ICTs) amongst SMEs. This included research, sponsorship, advertising, direct marketing, events and extensive media relations. Vyvyan has also worked in the public sector on communications audits for the Highways Agency and on developing marcoms strategy for the National Disability Council, on behalf of the DfEE.

While at K+R, Vyvyan also devised low cost communications programmes for clients in the not-for profit sector, among them the Hamlet Trust and Sickle Cell Society.

Prior to forming Kinross +Render, Vyvyan worked as Public Relations Manager for the Jeddah Expo Center, handling international PR for a range of major trade shows in the Kingdom of Saudi Arabia and Kuwait. He is a graduate in Modern Arabic Studies from the University of Durham and spent the first seven years of his career as a journalist specialising in Middle East Affairs. Whilst at IPC Business Press he was commended as Feature Writer of the Year, and still remains a member of the National Union of Journalists.

Vyvyan left full-time employment with K+R in October 2002 to focus on his interests in training, coaching and mentoring. He is among the first group of candidates to pass through the Chartered Institute of Public Relations scheme to achieve Approved Trainer Status, which he completed at the start of 2003.

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Blair Drummond

A journalism graduate and a practicing journalist who ‘crossed the fence’, Blair has worked in mainstream PR for over 20 years, primarily in the corporate and B2B sectors. He has solid experience of consumer, brand, environmental, professional services and technology PR, together with substantial issues and crisis management exposure.

He has worked for many well-known agencies during his career, including Charles Barker, BSMG, Weber Shandwick and Four Communications (winner of the 2003 Best New Consultancy of the Year award).

Blair has mainly worked in the corporate, B2B and technology sectors, servicing clients such as IBM (pan-European), Grant Thornton (national and international), London Underground (internal communications), BAT (technology team communications), Akzo Nobel (Crown Trade paints specifiers, stockists and users). His more immediate client portfolio has featured Worldspan (travel technology), Verdant (waste management) and Provident Financial (home loans).

Notable assignments included project managing Shell UK’s ‘return’ from the Brent Spar crisis (lasting over two years), and a two year multi-disciplinary programme to rebrand and relaunch Saudi Telecom.

Blair has always been involved in media and communications training, helping train over 1,000 delegates, from CEOs to junior communications staff across a variety of organisation, on how to get the most from media interview. He has also been frequently involved in crisis and issues management and training (member of Kerr McGee Oil crisis team for three years).

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Simon Cox, Media Trainer & Communications Consultant

A former Reuters reporter and BBC Radio and TV News reporter/presenter, Simon Cox has worked as a specialist media trainer and communications consultant since January, 1996.

He has extensive experience in providing training and consultancy to senior/board level executives from a broad range of clients from the worlds of business, finance, IT, public administration and NGOs.

As a journalist, Simon Cox trained at Reuters, where he spent four years (1983-87) working as a reporter in the company’s London and Rome offices. He moved to the BBC in 1987, where he spent seven years working primarily in the Business and Economics Department of BBC Radio and TV News.

In this role, he covered corporate, industrial, economic and financial affairs for all of BBC Radio’s national news and current affairs programmes (Today, The World at One, PM, Radio 5 Live, etc.), and for BBC World Service. In addition to on-air reporting, he was also a regular presenter of the main daily business programme on radio, The Financial World Tonight, and of World Business Report on World Service Radio. On TV, he reported for the main BBC TV news bulletins and for specialist business programmes such as Business Breakfast.

He also wrote and presented numerous longer-form documentaries for BBC radio – including Special Assignment and Flashback – on topics from the King’s Cross fire to the decline of UK manufacturing and the rise of soccer clubs as a City investment.

After leaving the BBC, he spent a year as a freelance broadcaster (1994-5) based in Tokyo, reporting for the BBC, Radio Netherlands and Deutsche Welle. Stories covered included the Kobe earthquake, and the fall of the Japanese government.

He set up his own media training consultancy, MediaWise, in 1999. His specialist areas are press, radio and TV interview training, crisis handling and presentation coaching.

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Sue Laybourne

Sue has some 20 years experience in PR and Marketing consultancy. She started her career in one of the UK's largest PR consultancies, where she undertook press and PR for numerous business divisions of Boots PLC, responsible for the launch of some of the Company's leading health and beauty brands.

She then joined Kinross & Render, a top 50 PR and marketing agency, rising to board director. Sue has led and delivered on UK and global marketing and communications programmes across a range of client industries including business to business, technology, healthcare, education and financial services. Her client portfolio includes government departments and top 100 companies, as well as small and medium sizes organisations - the DTI, Department for Health, PPP, Regus, Shell UK and Xerox, to name a few.

For the past five years, Sue has worked independently and in partnership delivering PR and marketing programmes for clients in the private and public sector.

Sue is also a lecturer at the Business School, University of Hertfordshire and has been a visiting lecturer for 4 years at London South Bank University.

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The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
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