PR 4 PROFIT

-First steps in managing the PR business-

Who this course is for:

PR consultancy account directors, account managers, in-house team leaders or people newly in management responsibility roles.

Duration:

One day

The content:

How can you expect your clients to believe you can understand and benefit their business if you cannot explain your own? This course takes as its starting point a look at understanding the PR consultancy business model, deconstructing its basic principles for those having to manage for the first time.

Taking responsibility for managing PR programmes means more than generating great results from good creative thinking and campaign execution. For clients or line managers to be comfortable that you are in control, it means quantifying the work, costing it and providing a return on it.

This course introduces frameworks and techniques for financial management that mean you can talk the same language as senior management, understand your business model and become a more effective leader. Topics covered include:

• budgeting & costing;
• basics of management accounting;
• monitoring budgets & programmes;
• some ideas for showing return on PR investment;
• financial jargon buster.