Writing PR Proposals

Great presenters play a major part in delivering and keeping new business. But presenters alone cannot make the difference. Behind the presentation lies the winning proposal - the ideas, the strategy, the tactics and the right team. Putting together a successful proposal is a skill that lies at the very heart of PR consultancy, offering a tangible expression of the way we think through communications and PR solutions to sometimes complex business challenges. Develop and write compelling proposals and you are on your way to winning business and building your career too. This course shows you how to get your proposals on the road.

Who Should Attend

PR executives new to writing PR proposals or those wanting to improve their proposal writing skills

What you will learn

• Interrogating a brief
• Communications audits
• The major components of a PR campaign
  • Measurable objectives
  • Audiences: who you are talking to
  • Messaging: what you are trying to say
  • Strategy: shaping your approach
  • Tactics & implementation
  • Timelines & budgets
  • Measurement & Evaluation
• Writing in a persuasive business style